Experiences

As the sole marketing lead for the French market, I own the full MarCom and event scope end-to-end — from strategy to execution. I develop integrated marketing strategies across digital, content, and brand channels, oversee all communication materials from newsletters to video production, and manage marketing automation programs to drive demand and engagement across French and global markets.

I led long-term marketing strategy and go-to-market planning for a global product portfolio spanning multiple regions. My work combined Account-Based Marketing and paid media campaigns to drive qualified pipeline, in-depth market research to identify growth opportunities, and end-to-end ROI tracking collaborating closely with international branches and sales teams to ensure full marketing alignment.

I developed and executed the digital marketing strategy, overseeing everything from multilingual communication materials to lead nurturing workflows and ABM initiatives. This role sharpened my ability to manage marketing automation programs and promotional budgets while coordinating stakeholders across the full project lifecycle.

Based in Singapore, I built comprehensive marketing plans grounded in data-driven decision-making, led website creation and SEO/SEM strategy to grow organic visibility, and produced a wide range of content  from newsletters and press releases to customer video interviews and podcasts. I also designed creative social media campaigns and organized both online and hybrid events for the fintech community.

Covering the Middle East & Africa region, I implemented regional marketing strategy in support of sales objectives across multiple countries. I managed the Salesforce CRM platform for the EMEA region, tracked market tenders and competitive intelligence, and planned international events and product launch campaigns across diverse and complex markets.